Digital Marketing Manager Job at alliantgroup, Houston, TX

ejBtV3dqVVFtUTlCemtYUmQrb1FlTUc2Znc9PQ==
  • alliantgroup
  • Houston, TX

Job Description

alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple: Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference.

We are currently in search of a full-time employee to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.

Essential Duties

  • Implement, monitor and improve PPC campaigns
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
  • Work with social media team to design, build and maintain our social media presence through paid promotions
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies with internal teams
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Proven success implementing and improving PPC campaigns for conversions
  • 5+ years’ experience in digital marketing – B2B experience required
  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Expert level experience in setting up and optimizing Google Adwords campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Expert level knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

#LI-IM1

Job Tags

Full time,

Similar Jobs

Ostvig Tree Care

Tree Climber (Arborist) - Up to $7,500 Sign On Bonus Job at Ostvig Tree Care

Up to $1,000 Signing Bonus for ideal candidate with experience!!! Up to $5,500 Signing Bonus for ideal candidate with valid Class A CDL !!! Up to $1,000 Signing Bonus for ideal candidate with valid Arborist Certification. WE HAVE HALF-DAY FRIDAYS / NO WEEKEND...

JCW Group

Director of Manufacturing Job at JCW Group

 ...Manufacturing to join a growing Pharmaceutical company based in East Windsor, NJ. This role reports directly to the VP of Operations and overseas the sterile manufacturing of the pharmaceutical products for the company. This role is onsite 5 days a week and offers a... 

Averro

Aerospace Test Engineer III Job at Averro

 ...POSITIONS: Test Engineer, Aerospace SHIFT: Day PAY: $50-60/hr. BENEFITS: Medical insurance, 401K, sick leave as applicable by state law, and EAP. EXTENSION/CONVERSION: Eligible LOCATION: Kent, WA ROLES & RESPONSIBILITIES We are seeking an Aerospace... 

Atlanta Speech School

Physical Education Teacher Job at Atlanta Speech School

 ...compliance. Rather than silencing children, we teach them to listen, think, question, and...  ...turned away a child needing services based on their family's financial circumstances...  ...professional development program, and Rollins' free online Cox Campus. Across all our programs, we... 

Mosaic

Home Provider - Kansas/Johnson County Job at Mosaic

 ...We are currently seeking home providers in: Johnson, Co. Are you looking for a meaningful work opportunity in your home? Become a Host Home / Shared Living provider...  ...Transportation, valid driver's license, car insurance and current registration Active home/renters...